This project from YCN was to create a campaign to raise awareness among students to visit museums or galleries more often, as it can be a powerful antidote to the stress and anxiety of student life. They wanted to promote a Student Art Pass that would discount entry. To promote the card, I produced an array of moving posters that would be displayed near those museums. I wanted to bring the art to life by making the old paintings hold these art passes, making it seem like it was popular to have these art passes. The images would either wink at you or the card would move ever so slightly so that you would have to take a further look to make sure. Thus bringing you closer to the information.
