Veer is a brand identity created by myself and three other designers as a collective, for a University project. We established ourselves as a team and worked on producing a range of promotional materials. As a collective, we were able to showcase all our work on a fully functioning website. Our ethos comes from the idea of ‘veering’ away from peoples expectations of what design could be. We aimed to surprise every client with an outcome that is different from what they expect, all while fulfilling their requests. Our final production consisted of a compliment slip, business cards, a letterhead and a complete set of playing cards. Not only was it important to communicate as a team, this taught the importance of time management.
